Tactics to Optimize Your Social Media Marketing
Social media marketing is not straightforward and easy. Creating the right kind of content for your audience and then determining the best time to post on various channels may be an excruciating, time-consuming procedure. You may even be posting at the right time and that’s why your posts are receiving little engagement.
With that being said, we know that social media marketing is not easy and just about slapping content up once a day. It takes a strategy… and for a strategy, you need tactics. It’s time to optimize your social media marketing. In just a few minutes, you’ll be able to implement 10 new tactics that will optimize your social media marketing.
The bio is one of the first things people see when they come to your profile. So it is important to consider what you would like this section to say about your small business. For example, if your small business is a social media marketing company, viewers should immediately know that based off your profile. Your profile picture is another important component of your social media profiles. Be sure that your profile image is consistent across all platforms and it fits within their recommended dimensions.
1) Optimize Your Bio and Profile Picture
2) Deep Dive into Social Media AnalyticsStudying social media analytics helps you measure the success of your posts, spot trends in your engagement, and know what’s working and what’s not. The 3 places to find insights include:
Facebook Insights has plenty of information for small business owners. In order to get Facebook Insights, visit your business’s Facebook page and then click “Insights” in the top navigation bar.
Twitter includes an analytics tool. You can discover top mentions, your engaging tweets, audience information, and far more. To access Twitter Analytics, visit https://analytics.twitter.com/.
Buffer, a popular social media management tool, recommends re-sharing your most popular social media content more than once.
3) Reshare a successful article
According to Ash Reed from Buffer, ““If you only share your most popular content once, you could be missing out on a ton of clicks and engagement.”If you use Buffer as your scheduling tool, you should check out their analytics tool. Their tool tells you which of your posts is doing well. It also gives you the option to reshare these posts. ‘Re-Buffer’ a few of your posts which have resonated with your viewers to get involvement and more clicks.
Promoted posts are a popular way to have your content seen by your followers. Pick the posts that have received high engagement. Once you’ve done that, just boost these posts to increase their reach, engagement, and impact.
4) Use Promoted Posts
5) Experiment with Facebook Live
Facebook is not currently prioritizing videos, it is prioritizing videos. This means that in case you would like your content a Live broadcast can help you reach a larger audience. To begin a live video broadcast on Facebook, tap on “Update Status” and then choose the “Live Video” icon. During your broadcast, you will see the number of audiences, the names of a stream of comments and friends that are tuning in. Keep in mind that live videos can’t be more than 30 minutes.