Social Media Marketing

Tactics to Optimize Your Social Media Marketing

Social media marketing is not straightforward and easy. Creating the right kind of content for your audience and then determining the best time to post on various channels may be an excruciating, time-consuming procedure. You may even be posting at the right time and that’s why your posts are receiving little engagement.

With that being said, we know that social media marketing is not easy and just about slapping content up once a day. It takes a strategy… and for a strategy, you need tactics. It’s time to optimize your social media marketing. In just a few minutes, you’ll be able to implement 10 new tactics that will optimize your social media marketing.

1) Optimize Your Bio and Profile Picture
The bio is one of the first things people see when they come to your profile. So it is important to consider what you would like this section to say about your small business. For example, if your small business is a social media marketing company, viewers should immediately know that based off your profile. Your profile picture is another important component of your social media profiles. Be sure that your profile image is consistent across all platforms and it fits within their recommended dimensions. 

2) Deep Dive into Social Media Analytics
Studying social media analytics helps you measure the success of your posts, spot trends in your engagement, and know what’s working and what’s not. The 3 places to find insights include:

Facebook Insights

Facebook Insights has plenty of information for small business owners. In order to get Facebook Insights, visit your business’s Facebook page and then click “Insights” in the top navigation bar.

Twitter Analytics

Twitter includes an analytics tool. You can discover top mentions, your engaging tweets, audience information, and far more. To access Twitter Analytics, visit

Google Analytics

Social networking insights are incomplete without looking at data from Google Analytics. Google Analytics lets you assess your media campaigns’ effectiveness by permitting you to know how much traffic your website is currently getting from social media. The best report we recommend you look at is the “Source/Medium” report under “Acquisition”.

3) Reshare a successful article
Buffer, a popular social media management tool, recommends re-sharing your most popular social media content more than once.
According to Ash Reed from Buffer, “If you only share your most popular content once, you could be missing out on a ton of clicks and engagement.”
If you use Buffer as your scheduling tool, you should check out their analytics tool. Their tool tells you which of your posts is doing well. It also gives you the option to reshare these posts. ‘Re-Buffer’ a few of your posts which have resonated with your viewers to get involvement and more clicks.

4) Use Promoted Posts
Promoted posts are a popular way to have your content seen by your followers. Pick the posts that have received high engagement. Once you’ve done that, just boost these posts to increase their reach, engagement, and impact.

5) Experiment with Facebook Live
Facebook is not currently prioritizing videos, it is prioritizing videos. This means that in case you would like your content a Live broadcast can help you reach a larger audience. To begin a live video broadcast on Facebook, tap on “Update Status” and then choose the “Live Video” icon. During your broadcast, you will see the number of audiences, the names of a stream of comments and friends that are tuning in. Keep in mind that live videos can’t be more than 30 minutes.

6) Test Out a New Social Media Platform
Your online presence doesn’t have to be limited to just Facebook. Social media is evolving, so marketers will need to keep a lookout for platforms in addition to new networks to make the most of the reach of their content. If you like to flaunt your products on Instagram with visual content, consider doing the same on other visual-based platforms, like Pinterest. The pins that you use on Pinterest can be shared on Tumblr. Having a new social media platform may just pay off for your small business.

7) Create Visual Content
Content is popular in networking. According to HubSpot, content with relevant images gets 94 percent more views than content with no related images. Thanks to tools like Canva and Pablo, it is possible to create shareworthy images within minutes. These tools have stunning templates that you can use for your media campaigns that are social.

8) Curate And Share Others’ Valuable Content 
Social media content curation is a great way for you to share the most valuable content in your industry with your following… Even if it’s not content you’ve created. One easy way to curate content is to set up Feedly with RSS feeds from your favorite blogs. Then make it a habit to check Feedly to curate awesome content. You can also install a plugin called MyCurator Content Creation and this will pull articles from sources you tell it to follow.

9) Schedule Your Social Messages For Optimal Times
For every network, there are certain times of the day when your followers are more active. By scheduling your social media posts for optimal times, you’re more likely to have a higher reach and engagement rate.


“When is the best time to schedule social media posts?”
There are many factors (time, platform, etc.) to keep in consideration, but social media management tools, like Buffer and Hootsuite, can give you an idea of where to start. Then, you can test what times work better. Do keep in mind that you may have a high reach at 12pm on a Monday, but you may not on Tuesday. That’s why having a scheduling tool makes life easier.

10) Double Your Engagement Rate with Hashtags
Using hashtags on Twitter and Instagram can double your engagement rate. On other networks like Pinterest, they work well for categorizing your content. Find trending hashtags with:
  1. Twitonomy
  3. Tagboard
  5. Twitter’s trending hashtags section
It’s Time to Begin
We hope these tactics can help you optimize your social media marketing. Remember to track your analytics and find what is and what’s not working, share (and curate) valuable content, use scheduling tools, and utilize hashtags.