My Guide on Keyword Research for SEO
Keywords are the backbone of SEO. These are the words and phrases that will drive visitors to your website from search engines, like Google. As a small business owner, being proficient in SEO is a big bonus. Your proficiency can be measured by your ability to discover trending keywords and rank your website with them. In other words, an ability to perform successful keyword research for SEO. Let’s explore the different types of keywords, how to get started, and top keyword research tools.
What Types of Keywords to UseThere are two types of keywords that you should consider during your keyword research:
- Those that can bring you gain (like “cash” or business keywords)
- Those that can bring you traffic and links (also called “informative keywords”)
Example: You offer massage therapy services. By building webpages about your different massage packages, you’re attempting to advertise your massage therapy services. You could get links and a bunch of shares if the piece is amazing. Or, you can create an article on the benefits of massage therapy. It might elaborate a popular search term and that’s going to help drive a lot of traffic to your website.The drawback of the second method is that your site will not be making any profit. Yes, you’ll receive a great deal of visitors on your site but this won’t build a whole lot of leads. Your conversion rate also won’t be high. It’is just a good step towards building an online presence and awareness of your small business. Money keywords should be prioritized. Although, you’ll want to use both types of keywords in the long run. Don’t skip out on using keywords or your website not rank and, in turn, will not generate you leads.
Keyword StructureThe structure and length of a keyword is one of the crucial things that are directly correlated to its difficulty and search volume. There are specific types of keywords which are more challenging to rank for, as previously mentioned. There are those that have low or high volume or may fluctuate. A good example of a fluctuating phrase is “Summer Olympics”. The length of a keyword is another component that’s essential for difficulty and volume. Volume gets lower for keywords that are longer and vice versa. According to their length, we can differentiate three types of keywords:
- Short-tail keywords (1 to 2 words)
- Medium-tail keywords (3 to 4 words)
- Long-tail keywords (more than 4)
How To Find KeywordsStart with what you’re small business is selling, whether it’s a product or service. This called commercial keyword research. You also should keep in mind that besides your industry, it is also possible to tap into niche markets. They include all of the topics which are related to you but aren’t precisely what you’re currently offering. Below are tools and resources we recommend for keyword research:
1) Google’s “auto-suggest” and “searches related to…”Google can be used as a keyword suggestion tool. When you begin typing in a phrase, Google will begin finishing your paragraphs, with it’s suggestions. At the bottom of the search results, you’ll see the “Searches related to…” section. Here, you will be given suggestions that are related to your keyword on Google. However, should only be used to acquire the basic of your keywords… It’s just a starting point.
2) WikipediaWhen we’re searching for something on the World Wide Web, one source we tend to turn to is Wikipedia. By entering your keyword in its search bar, you land on a page about the keyword. Also on this page is a table of contents which includes other relevant topics and sub-categories. Most of these sub-categories are really extensive and can be used for additional research.
3) Google Trends and Google CorrelateSearch volume for keywords isn’t consistent- It fluctuates. Being proficient in SEO means being able to recognize rising and falling trends and act accordingly. This is why experts like to use Google Trends and Google Correlate as their main sources of keyword research. Google Trends allows you to explore a search interest. So say you see the number of searches for a particular keyword is rising. This means you should go create valuable content before the topic becomes too popular and hard to rank for. Google Trends can also show you where the majority of the traffic is coming from and give you some additional keyword ideas. Google Correlate is a part of Google Trends. This tool shows you the amount of correlation between your keyword and other phrases. In other words, it shows the search patterns where some keywords are likely to rise or fall together with your main keyword.
4) Google Keyword PlannerGoogle Keyword Planner is one of the most frequently used tools and there’s an excellent reason for it. This tool is based on the Google AdWords system and is able to calculate volume, competitiveness and price for each keyword. The unfortunate thing about it is that when it comes to volume and competition, it is based on paid search and not organic. Google primarily uses this tool for PPC purposes. So, this tool is best if you’re able to invest some money into a paid campaign. However, don’t let that stop you from using the tool. It is a fantastic tool for getting keyword ideas. First, you want to go to the “Search for new keyword and ad group ideas” option. Here, you will focus on two things:
- Ad group ideas (indicated keywords are categorized into prospective ad groups)
- Keyword thoughts (a list with keywords that are closely related to a primary keyword)