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Digital Marketing
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Lead Generation, Webpreneur Community
Start-up companies and entrepreneurs need clients — any will do. Mid-level companies need more clients and more money. Established, successful businesses need better, higher-paying customers. But how does an entrepreneur such as yourself go about getting customers? How can you get your first customer? How do you get more customers? How can you get better customers? If getting customers were easy, marketers and advertisers would be out of business! There’s a lot of fluff online about client attraction — a few people today even think that it’s magic. That you can just sit and wish for customers and they’ll look and find you. Or that by putting out the ideal energy, miraculously you’ll attract customers who will come find you. But seriously, it does not work like that. You have to work to have clients. Client attraction is just a unique phrase that pertains to the plans business owners utilize to secure more clients. So to help you with your client wants, here are 8 advertising tips to Assist You to attract the clients you need:

Client Attraction Advertising Tip 1: Make Certain to talk to at least three people Daily about your business and what you do

You can’t just sit behind your computer daily and expect that loads of people from all over the world will find you and invest their money in your products, programs, and services. Too many entrepreneurs rely on the HAP Method of bringing customers (Hope and Pray) and it just doesn’t work. Hiding at home in your jammies and submitting fiendishly on social networking sites may get you a few customers, but it is not going to maintain a six-figure business. You must get dressed and escape the house! If you can devote to talking to three different people about your business everyday, you’ll be astounded at the change you will see on your clients, your own anxiety, and your income.

Client Attraction Marketing Tip 2: Get out from behind your computer. Know where your target market is hanging outside and go where they are
Talking to 3 people each day about your business is great, but among those can be digital communication! You want to do your research, learn where your ideal clients visit network, learn, and grow their companies — and you need to go there also! If your perfect clients/customers are designers, you have to go to style-oriented events, conferences, and meet-up groups. In case your ideal clients are authors, you need to visit writer groups, literary conventions, and publication expos.

Client Attraction Advertising Tip 3: Be ever present in your social networks, join in the dialogue, and provide value and help

Lurkers do not get customers, don’t build reputations, do not get remembered, and do not get known new business. Social networking is a long-term marketing strategy with a long lead production cycle. Typically people will follow you on Twitter, or be friends with you on Facebook for months or even years until they finally decide to hire you or buy from you. That’s why you need to be ever-present about the social networks you can commit to. Be there with good, valuable, useful content, answer questions, assist others, join in discussions, be engaged.

Client Attraction Advertising Tip 4: The fortune is in the follow up. It’s where the magic that turns connections into clients happens

Failure to follow up is one of the most common ways that entrepreneurs and business owners sabotage their own success by simply not collecting the money on the table. Millions of dollars are lost by companies around the world every year only because they get active and they fail to follow up with prospects from media events, conferences, social networking, email, voicemail, referrals, and more. Should you want or want to make more money, fix your follow up and you’ll see an increase in your bottom line.

Client Attraction Marketing Tip 5: There are a lot of folks seeking to achieve exactly the very same customers you are. Offer them something free to pull them

First, let’s be clear, there are free offers and there are opt-in offers. Neither offer requires one to spend money, but one needs you to give your email in exchange for your item, so it truly isn’t totally free. I believe you want to have BOTH types of offers on your website. Provide instant accessibility, no opt-in required tools to build trust and credibility to strangers, and supply opt-in offers for those who feel as though they understand you and are all set to give you their email address. But no matter what, be sure that you’re giving away something of value, something people actually want, something which’s so great you thought that maybe you should charge for this … otherwise, your supply is merely taking up space.

Client Attraction Advertising Tip 6: Prospects wish to see you’ve got the solution to their problem which you provide multiple choices to allow them to engage

When fresh prospects are seeing your site, they want to realize that you understand what they are struggling with or need help with and that you have the solution to their problem that they have been looking for. Visitors want to be assured that they are in the ideal place by assessing your supplies and seeing you’ve got several options for them to engage with you at different price points. If you’re able to provide testimonials or close your supplies, you will help communicate the outcome and advantages they could receive when working with you.Client Attraction Marketing Tip 7: Be able to communicate all the important details about Your Company in 30 minutes or less
We’ve been there. You ask someone about their business at a media event and they respond with an explanation which goes on eternally. It is imperative that you are ready to convey the core elements of your company to some stranger in 30 minutes or less in a means which is reasonable. Here’s a fast formula to assist: I assist ____________ achieve _____________ so that they could ______________.

Client Attraction Advertising Tip 8: Ask for referrals and also be very clear about who’d be a perfect match for the services, products, and applications

Your happy clients and satisfied customers want to offer you referrals! They want to hep their friends and contacts who are struggling find the same success they’ve … but sometimes they may think you don’t desire their referrals (Crazy, I know!) , or they aren’t certain how to refer people to you, or else they aren’t certain who’d be best to consult with you. Help them out by making the request! Reach out to your customers and clients, share with them your ideal client profile, and also inquire if they know anybody who fits that description and who would gain from working with you. What about you personally? Have you got any additional client attraction marketing tips? Have you tried any one of those strategies with success? Let me know below, I’d really like to hear it!
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Email Marketing

Email marketing is all about sending emails to people who want to consume more of your valuable content and to learn more about your small business.

In the ideal world, your subscribers open every single email you send them and engage with whatever call-to-action you may have. But that isn’t always the case for email marketing. There are two common problems we face with email marketing:

  • Your emails are getting lost in your subscriber’s inbox (they get too many email or the subject line is not eye-catching). They could also be getting spammed. This, in turn, will decrease your CTR.
  • Readers are opening your email but not clicking on the call to action (CTA) which affects the clickthrough rate (CTR) of your mails.

Both of these factors may make you lose faith. You might feel like giving up on email marketing. But don’t! Below are 6 email marketing tips that you need to implement right away to enhance your emails’ CTR.

6 Email Marketing Tactics to Boost Your CTR
1) Email Your New Contacts Within the First 24 Hours 

It’s critical that you make you reach out to your new subscriber while your content and small business is still fresh in their mind. Don’t worry, you won’t have to write a new email to every subscriber. Instead, establish an automation that’s triggered the instant someone signs up for any offer on your website or your newsletter. It’s a terrific way to set expectations for your contacts and give them a glimpse of things to come.

You are missing out on an important part of the nurturing process if you do not reach out to them within the first 24 hours… This is a huge mistake you need to quit making.

2) Send the Email From a Person and Not Your Small Business

Research suggests when an email is from a person, as opposed to a brand/company, open rates increase. This is because people trust a name and it’s personal as opposed to a brand name.

Bear in mind that we’re living in a world where folks subscribe that they’re inundated by emails from right left and center. Instead of sending email like this:

Sender name: Small Business Deacon
Sender email address: support@smallbusinessdeacon.com

emailTry this…

Sender name: Ashley
Sender email address: ashley@smallbusinessdeacon.com

By adding a personal touch to your email campaigns, you can distinguish your content in their inbox and significantly improve your click-through rate (CTR).

3) Use Mobile-Friendly Email Templates

email-clickthrough-rateSince the rise of smartphones, tablets, smartwatches, and other smart devices, more people now prefer to check their email with their mobile devices. According to Litmus, email analytic reports have found that 56% of emails are opened on mobile devices from over 1.4 million emails they sent out during an email campaign.

So that’s why it’s important to choose a template that’s mobile-friendly and responsive. Preview the template in mobile mode and send a test email and open it on your smartphone to see how it looks.

4) Write Eye-Catching Subject Lines 

Your mails are currently competing with several emails within the readers’ inbox. Consequently, you need to create subject lines that are eye-catching and intriguing.

Follow these tips to maximize your subject lines:

  • Subject lines should be fewer than 50 characters so that they’re not cut out by mobile email apps
  • Include verbs and action-oriented terminology to create a sense of excitement and urgency.
  • Prevent spam trigger words, such as “Free Money”, “As Seen On”, “Fast Cash”, etc.
  • Contain an exclusive value proposition (such as a 20 percent off deal or an ebook) so people know what they’re getting.
  • Use time (By using words like “Limited Time Offer”)
  • Personalize (occasionally; do not over do it for the danger of sounding overly intrusive)

5) Maintain your email copy brief and concise

email-clickthrough-rateNobody has the time to read emails that are long. Generally, subscribers prefer to read short emails opposed to long ones. Also, too much content is a red flag for spam alert.

Brands attempt to cram in as much information as they can in their backup, although this may look like a no-brainer. This is most likely due to another school of thought which goes along the lines of, “If my readers have signed up to get email updates from us, then clearly they wish to read as much as possible in our emails.”

However, research shows something different. According to research done by Nielson Norman Group, the average time allocated to an email newsletter after launching it’s just 51 seconds. Quite often, readers only skim through the email.

On top of keeping emails concise and straight to the point, here are some more tips you can use:

  • Get to the point — Subscribers usually tend to jump through the introductory part, so avoid adding any significant information here.
  • Concentrate on your message – Avoid talking about too many topics in one email.
  • Make it easy to read for skimmers.

Here’s a perfect example from Dropbox on the way to maintain your emails brief and to the point:

6) Include Only One CTA Button and Add Links To Your Images

Since most people wont’t fully your email, you’ll want to include a CTA button that prominent and attracts the reader.

Research finds that readers are more likely to click a CTA if there is only one button on your email to click-through. The only time we recommend you breaking this rule is for your newsletter.


Has you got your click-through rate of your email campaigns improved? Tell us in the comments section.

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Email Marketing
6 Email Marketing Tactics to Boost Your CTR
Email marketing is all about sending emails to people who want to consume more of your valuable content and to learn more about your small business. In the ideal world, your subscribers open every single email you send them and engage with whatever call-to-action you may have. But that isn’t always the case for email marketing. There are two common problems we face with email marketing:
  1. Your emails are getting lost in your subscriber’s inbox (they get too many email or the subject line is not eye-catching). They could also be getting spammed. This, in turn, will decrease your CTR.
  2. Readers are opening your email but not clicking on the call to action (CTA) which affects the clickthrough rate (CTR) of your mails.
Both of these factors may make you lose faith. You might feel like giving up on email marketing. But don’t! Below are 6 email marketing tips that you need to implement right away to enhance your emails’ CTR.

1) Email Your New Contacts Within the First 24 Hours 
It’s critical that you make you reach out to your new subscriber while your content and small business is still fresh in their mind. Don’t worry, you won’t have to write a new email to every subscriber. Instead, establish an automation that’s triggered the instant someone signs up for any offer on your website or your newsletter. It’s a terrific way to set expectations for your contacts and give them a glimpse of things to come. You are missing out on an important part of the nurturing process if you do not reach out to them within the first 24 hours… This is a huge mistake you need to quit making.

2) Send the Email From a Person and Not Your Small Business
emailResearch suggests when an email is from a person, as opposed to a brand/company, open rates increase. This is because people trust a name and it’s personal as opposed to a brand name. Bear in mind that we’re living in a world where folks subscribe that they’re inundated by emails from right left and center. Instead of sending email like this: Sender name: Small Business Deacon Sender email address: support@smallbusinessdeacon.com

Try this…
Sender name: Ashley Sender email address: ashley@smallbusinessdeacon.com By adding a personal touch to your email campaigns, you can distinguish your content in their inbox and significantly improve your click-through rate (CTR).

3) Use Mobile-Friendly Email Templates
email-clickthrough-rateSince the rise of smartphones, tablets, smartwatches, and other smart devices, more people now prefer to check their email with their mobile devices. According to Litmus, email analytic reports have found that 56% of emails are opened on mobile devices from over 1.4 million emails they sent out during an email campaign. So that’s why it’s important to choose a template that’s mobile-friendly and responsive. Preview the template in mobile mode and send a test email and open it on your smartphone to see how it looks.

4) Write Eye-Catching Subject Lines 
Your mails are currently competing with several emails within the readers’ inbox. Consequently, you need to create subject lines that are eye-catching and intriguing. Follow these tips to maximize your subject lines:
  1. Subject lines should be fewer than 50 characters so that they’re not cut out by mobile email apps
  2. Include verbs and action-oriented terminology to create a sense of excitement and urgency.
  3. Prevent spam trigger words, such as “Free Money”, “As Seen On”, “Fast Cash”, etc.
  4. Contain an exclusive value proposition (such as a 20 percent off deal or an ebook) so people know what they’re getting.
  5. Use time (By using words like “Limited Time Offer”)
  6. Personalize (occasionally; do not over do it for the danger of sounding overly intrusive)

5) Maintain your email copy brief and concise
email-clickthrough-rate
Nobody has the time to read emails that are long. Generally, subscribers prefer to read short emails opposed to long ones. Also, too much content is a red flag for spam alert. Brands attempt to cram in as much information as they can in their backup, although this may look like a no-brainer. This is most likely due to another school of thought which goes along the lines of, “If my readers have signed up to get email updates from us, then clearly they wish to read as much as possible in our emails.” However, research shows something different. According to research done by Nielson Norman Group, the average time allocated to an email newsletter after launching it’s just 51 seconds. Quite often, readers only skim through the email. On top of keeping emails concise and straight to the point, here are some more tips you can use:
  1. Get to the point — Subscribers usually tend to jump through the introductory part, so avoid adding any significant information here.
  2. Concentrate on your message – Avoid talking about too many topics in one email.
  3. Make it easy to read for skimmers.

6) Include Only One CTA Button and Add Links To Your Images
Since most people wont’t fully your email, you’ll want to include a CTA button that prominent and attracts the reader. Research finds that readers are more likely to click a CTA if there is only one button on your email to click-through. The only time we recommend you breaking this rule is for your newsletter.
Have you got your click-through rate of your email campaigns improved? Tell us in the comments section.
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Websites
The Pre-Launch Checklist
Are you ready to launch your WordPress website? Pause for a moment and go over this comprehensive checklist we have compiled just for you. Completing this checklist will help ensure your website is ready to launch and can be found by both visitors and search engines. Be sure you’re ready to launch in style.
 
The Essentials
Be sure to have both your domain name and hosting provider. Domain Name Before you launch your website and make your web presence known, you need to register a domain name for your website. There are a number of domain registrars available on the internet today, some of the most trusted ones are listed here:
  1. Business Deacon
  2. GoDaddy
  3. 1&1
  4. Name
  5. Gandi
When picking a domain name, do keep in mind relevant search keywords that could help drive traffic to your website from search engines. But also make sure it is relevant to your small business and is easy for your audience to remember. Hosting Provider You need to have a hosting solution provider before you launch your WordPress website. We recommend WPEngine for WordPress websites. It’s fast, affordable, and reliable. Other hosting providers include Business Deacon, Blue Host, GoDaddy, and HostGator.
Content
Your content is the backbone of your WordPress website. Your website content should be useful, accessible, concise, and consistent. Here is your content checklist:
  1. Have a content strategy
  2. Content is proofread and edited for:
    • Consistency of writing style
    • Correct punctuation usage
    • Spelling and grammar
    • Capitalization
    • Heading standard on your site
  3. All your content is formatted and structured
  4. All your links are working correctly and there are no dead links
  5. Contact and social media details are easy to find and are up-to-date
Design
Your user-interface and experience need to be exceptional. Before taking your website live, make sure your website design is engaging and eye-appealing. The design needs to be responsive on all devices. Here are some tips to keep in mind before your launching the new website:

pre-launch-website-design
  1. Website is responsive and adaptable to all device screens
  2. You have a favicon
  3. Touch icons are present and optimized for mobile devices
  4. Font is user-friendly and readable
  5. The design is responsive to older browsers
  6. Error pages are properly designed with a customized 404 error page
Speed Up Your Site
Speed really does matters. It’s found that most people will abandon a webpage that takes more than 3 seconds to load. Furthermore, a high performing website has a significant impact on both the user experience and search rankings. With that in mind, here is what you need to consider before taking your website live:
  1. Reduce your file requests by combining files where appropriate
  2. Minify your JavaScript, HTML, CSS, and SVG to reduce file size.
  3. Ensure your image files are optimized
  4. Make sure you have a caching strategy
  5. Speed test your website before launch
  6. Make sure you have an optimized hosting provider in place
Search Engine Optimization
Search engines use a number of factors to determine the ranking of your websites. The main components are your design and content. Both of these must make the user experience easy and valuable. There are a number of things to check pre-launch:

keywords
  1. Thoroughly research the keywords and understand what your users searching for
  2. All of your pages have meta descriptions
  3. Make sure all your redirects are in place and working
  4. Make a sitemap and submit it to the search engines (You can do this with the Yoast SEO plugin)
  5. Test your speed’s site (previously mentioned, but it’s important to know and monitor!)
  6. Test your site for mobile responsiveness (again, very important!)
  7. All your images have relevant alt text
Reduce Risks
Although risks are bound to happen, there are benefits to being proactive.
  1. Make sure backups are scheduled
  2. Make sure you have SSL enabled on your website
  3. Test your website for malicious code injection and cross-site scripting vulnerabilities
  4. Test whether the appropriate users and roles have been set up and allowed to specific areas of the site
  5. Limit the number of user accounts
Test Everything
Launching a website can be stressful. You dedicate a lot of time, resources, and energy. You don’t want your launch to be a failure by small mistakes. To avoid being disappointed, you need to perform tests on your website. Perform these tests both with a tool and manually. These tests will help ensure your website is perfect and polished.
  1. Test your site’s speed
  2. Test the funnel or pipeline you have created for your visitors
  3. Ensure your forms are integrated
  4. Complex functionality works as expected
  5. Test your website for all browsers and devices
  6. Make sure you have validated your forms/opt-ins
  7. Be sure all of your accessibility tools are in place
It’s Time to Launch!
Once you have checked off everything from this checklist, you are now ready to launch your website. Do keep this in mind:
A website launch is not a one-time event.
If you are going to launch the whole website in one go, you won’t ever fully know the success potential of your website. Plan your website launch with small, incremental changes. Why? Because it is easier to analyze the successes of small releases. By doing this, you can easily find what is working and what isn’t working. Here is how to measure success:
launch-website
  1. Analytics: check whether website analytics have been set up to help you know the number of visitors coming to your site.
  2. Reporting: Make sure you have reporting enabled to identify engagement. Use Google Analytics to monitor their behavior pattern.
  3. Check to make sure you have social media monitoring in place for engagement.
  4. Ensure that you have to monitor in place for page speed insights.
With this in mind, you can start working on the next release of your website. Be sure:
  1. Your content strategy is in place for the long-term.
  2. Your design and user experience is a welcoming feature for your site visitor.
  3. You have conducted all the tests on your websites for optimization.
  4. Your analytics reporting is in place to help monitor and analyze.
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Social Media Marketing
Social media marketing is not straightforward and easy. Creating the right kind of content for your audience and then determining the best time to post on various channels may be an excruciating, time-consuming procedure. You may even be posting at the right time and that’s why your posts are receiving little engagement.

With that being said, we know that social media marketing is not easy and just about slapping content up once a day. It takes a strategy… and for a strategy, you need tactics. It’s time to optimize your social media marketing. In just a few minutes, you’ll be able to implement 10 new tactics that will optimize your social media marketing.

1) Optimize Your Bio and Profile Picture
The bio is one of the first things people see when they come to your profile. So it is important to consider what you would like this section to say about your small business. For example, if your small business is a social media marketing company, viewers should immediately know that based off your profile. Your profile picture is another important component of your social media profiles. Be sure that your profile image is consistent across all platforms and it fits within their recommended dimensions. 

2) Deep Dive into Social Media Analytics
Studying social media analytics helps you measure the success of your posts, spot trends in your engagement, and know what’s working and what’s not. The 3 places to find insights include:


Facebook Insights

Facebook Insights has plenty of information for small business owners. In order to get Facebook Insights, visit your business’s Facebook page and then click “Insights” in the top navigation bar.


Twitter Analytics

Twitter includes an analytics tool. You can discover top mentions, your engaging tweets, audience information, and far more. To access Twitter Analytics, visit https://analytics.twitter.com/.

social-media-marketing-analytics
Google Analytics

Social networking insights are incomplete without looking at data from Google Analytics. Google Analytics lets you assess your media campaigns’ effectiveness by permitting you to know how much traffic your website is currently getting from social media. The best report we recommend you look at is the “Source/Medium” report under “Acquisition”.

3) Reshare a successful article
Buffer, a popular social media management tool, recommends re-sharing your most popular social media content more than once.
According to Ash Reed from Buffer, “If you only share your most popular content once, you could be missing out on a ton of clicks and engagement.”
If you use Buffer as your scheduling tool, you should check out their analytics tool. Their tool tells you which of your posts is doing well. It also gives you the option to reshare these posts. ‘Re-Buffer’ a few of your posts which have resonated with your viewers to get involvement and more clicks.

4) Use Promoted Posts
Promoted posts are a popular way to have your content seen by your followers. Pick the posts that have received high engagement. Once you’ve done that, just boost these posts to increase their reach, engagement, and impact.

5) Experiment with Facebook Live
live-video
Facebook is not currently prioritizing videos, it is prioritizing videos. This means that in case you would like your content a Live broadcast can help you reach a larger audience. To begin a live video broadcast on Facebook, tap on “Update Status” and then choose the “Live Video” icon. During your broadcast, you will see the number of audiences, the names of a stream of comments and friends that are tuning in. Keep in mind that live videos can’t be more than 30 minutes.

6) Test Out a New Social Media Platform
Your online presence doesn’t have to be limited to just Facebook. Social media is evolving, so marketers will need to keep a lookout for platforms in addition to new networks to make the most of the reach of their content. If you like to flaunt your products on Instagram with visual content, consider doing the same on other visual-based platforms, like Pinterest. The pins that you use on Pinterest can be shared on Tumblr. Having a new social media platform may just pay off for your small business.

7) Create Visual Content
Content is popular in networking. According to HubSpot, content with relevant images gets 94 percent more views than content with no related images. Thanks to tools like Canva and Pablo, it is possible to create shareworthy images within minutes. These tools have stunning templates that you can use for your media campaigns that are social.

8) Curate And Share Others’ Valuable Content 
Social media content curation is a great way for you to share the most valuable content in your industry with your following… Even if it’s not content you’ve created. One easy way to curate content is to set up Feedly with RSS feeds from your favorite blogs. Then make it a habit to check Feedly to curate awesome content. You can also install a plugin called MyCurator Content Creation and this will pull articles from sources you tell it to follow.

9) Schedule Your Social Messages For Optimal Times
For every network, there are certain times of the day when your followers are more active. By scheduling your social media posts for optimal times, you’re more likely to have a higher reach and engagement rate.



buffer

“When is the best time to schedule social media posts?”
There are many factors (time, platform, etc.) to keep in consideration, but social media management tools, like Buffer and Hootsuite, can give you an idea of where to start. Then, you can test what times work better. Do keep in mind that you may have a high reach at 12pm on a Monday, but you may not on Tuesday. That’s why having a scheduling tool makes life easier.

10) Double Your Engagement Rate with Hashtags
Using hashtags on Twitter and Instagram can double your engagement rate. On other networks like Pinterest, they work well for categorizing your content. Find trending hashtags with:
  1. Twitonomy
  2. Hashtagify.me
  3. Tagboard
  4. Hashtags.org
  5. Twitter’s trending hashtags section
It’s Time to Begin
We hope these tactics can help you optimize your social media marketing. Remember to track your analytics and find what is and what’s not working, share (and curate) valuable content, use scheduling tools, and utilize hashtags.
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Lead Generation
Keywords are the backbone of SEO. These are the words and phrases that will drive visitors to your website from search engines, like Google. As a small business owner, being proficient in SEO is a big bonus. Your proficiency can be measured by your ability to discover trending keywords and rank your website with them. In other words, an ability to perform successful keyword research for SEO. Let’s explore the different types of keywords, how to get started, and top keyword research tools.

What Types of Keywords to Use

There are two types of keywords that you should consider during your keyword research:
  • Those that can bring you gain (like “cash” or business keywords)
  • Those that can bring you traffic and links (also called “informative keywords”)
Having a website is a profitable component for any small business. For many small businesses that heavily rely on their website for sales, it is essential to rank for keywords that boost sales and will lure customers. keyword-researchWhen strategizing, you need to think about your potential clients when you create content. What keywords will they use when their searching for a product on a search engine. These keywords will usually include descriptive phrases, like “purchase”, “affordable”, “buy”, etc. Unfortunately, since keywords like “buy” and “affordable” are becoming increasingly popular, ranking popular keywords on search engine has become more competitive. However, don’t let that stop you from attempting to rank them to earn extra profit. On the flip side, you can look for other keywords that will attract your targeted audience. Why would you do that? Well, unless you have the money to build an aggressive marketing pay-per-click campaign, you will have to build your website from the ground up, which will ultimately generating a lot of organic traffic. Generating organic traffic requires more links and shares and the best way to get them it by writing about things that will interest your audience.
Example: You offer massage therapy services. By building webpages about your different massage packages, you’re attempting to advertise your massage therapy services. You could get links and a bunch of shares if the piece is amazing. Or, you can create an article on the benefits of massage therapy. It might elaborate a popular search term and that’s going to help drive a lot of traffic to your website.
The drawback of the second method is that your site will not be making any profit. Yes, you’ll receive a great deal of visitors on your site but this won’t build a whole lot of leads. Your conversion rate also won’t be high. It’is just a good step towards building an online presence and awareness of your small business. Money keywords should be prioritized. Although, you’ll want to use both types of keywords in the long run. Don’t skip out on using keywords or your website not rank and, in turn, will not generate you leads.

Keyword Structure

The structure and length of a keyword is one of the crucial things that are directly correlated to its difficulty and search volume. There are specific types of keywords which are more challenging to rank for, as previously mentioned. There are those that have low or high volume or may fluctuate. A good example of a fluctuating phrase is “Summer Olympics”. The length of a keyword is another component that’s essential for difficulty and volume. Volume gets lower for keywords that are longer and vice versa. According to their length, we can differentiate three types of keywords:
  • Short-tail keywords (1 to 2 words)
  • Medium-tail keywords (3 to 4 words)
  • Long-tail keywords (more than 4)
keyword-researchShort-tail keywords are the simplest. It is impossible to rank for a phrase due to competition. But they do bring an enormous traffic. Medium-tail keywords are what we’re searching for. Typically, people search 3 to 4 word phrases. Long-tail keywords are phrases with more than four words. They are often neglected because of their volume despite the fact that they are easy to rank for. But, long-tails can be quite powerful when you rank a lot of them at the same time.

How To Find Keywords

Start with what you’re small business is selling, whether it’s a product or service. This called commercial keyword research. You also should keep in mind that besides your industry, it is also possible to tap into niche markets. They include all of the topics which are related to you but aren’t precisely what you’re currently offering. Below are tools and resources we recommend for keyword research:

1) Google’s “auto-suggest” and “searches related to…”

Google can be used as a keyword suggestion tool. When you begin typing in a phrase, Google will begin finishing your paragraphs, with it’s suggestions. At the bottom of the search results, you’ll see the “Searches related to…” section. Here, you will be given suggestions that are related to your keyword on Google. However, should only be used to acquire the basic of your keywords… It’s just a starting point.

2) Wikipedia

wikiWhen we’re searching for something on the World Wide Web, one source we tend to turn to is Wikipedia.   By entering your keyword in its search bar, you land on a page about the keyword. Also on this page is a table of contents which includes other relevant topics and sub-categories. Most of these sub-categories are really extensive and can be used for additional research.

3) Google Trends and Google Correlate

Search volume for keywords isn’t consistent- It fluctuates. Being proficient in SEO means being able to recognize rising and falling trends and act accordingly. This is why experts like to use Google Trends and Google Correlate as their main sources of keyword research. Google Trends allows you to explore a search interest. So say you see the number of searches for a particular keyword is rising. This means you should go create valuable content before the topic becomes too popular and hard to rank for. Google Trends can also show you where the majority of the traffic is coming from and give you some additional keyword ideas. Google Correlate is a part of Google Trends. This tool shows you the amount of correlation between your keyword and other phrases. In other words, it shows the search patterns where some keywords are likely to rise or fall together with your main keyword.

4) Google Keyword Planner

Google Keyword Planner is one of the most frequently used tools and there’s an excellent reason for it. This tool is based on the Google AdWords system and is able to calculate volume, competitiveness and price for each keyword. The unfortunate thing about it is that when it comes to volume and competition, it is based on paid search and not organic. Google primarily uses this tool for PPC purposes. So, this tool is best if you’re able to invest some money into a paid campaign. However, don’t let that stop you from using the tool. It is a fantastic tool for getting keyword ideas. First, you want to go to the “Search for new keyword and ad group ideas” option. Here, you will focus on two things:
  • Ad group ideas (indicated keywords are categorized into prospective ad groups)
  • Keyword thoughts (a list with keywords that are closely related to a primary keyword)
Although you can utilize Keyword Thoughts, we advise that you use Ad Group ideas. For example, if you search for “cat” and “food”, you’ll receive several suggested phrases comprising both “cat” and “food”. They are going to have volume, suggested bidding, other stats and competition. But if you use Advertisement group ideas, you will receive a list with all the other associated groups of keywords such as “cat toys” and “pet food”.

7) Keywordtool.io

Another great free search engine optimization tool is Keyword.io. This tool is really powerful when it comes to extracting keyword from several sources, like Google, YouTube, Bing, and Amazon. What makes this tool unique is how it suggests other words to include before and after your keyword. For example, if you search for the keyword “organic food”, Keyword.io will provide you ideas like “best organic food” or “organic food delivery” for each letter from A to Z. At the end of your search, you can export your results to use later on in a tool like Google Keyword Planner.

Conclusion

Search engine optimization is definitely not black and white. It’s never been. It’s more like guessing and toying around with different keywords. However, if you follow this guide, know your target audience, and use keyword research tools, you’ll be generating traffic from search engines in no time!
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Websites

Imagine you’re having a great day until you receive a call from a customer who is furious that your website is down. You rush to get on your website and you’re blocked out. You try everything to get your website back up, but you have no backups and all of your files are corrupted. You wish you had been more serious about your WordPress website security… Sadly, 30,000+ websites are hacked each day. WordPress websites are an easy target for attacks because of plugin vulnerabilities, weak passwords, and outdated software. Most small business owners don’t think their website is vulnerable, but in reality, all websites are. That’s why Small Business Deacon is big on website security. Here are our 7 tips on how to tighten your WordPress website security:

1. Shield the WP-Admin Directory
The directory is your WordPress website’s guts. If a hacker broke in to this part of your WordPress website, it could be broken instantly. One solution is to password-protect the directory. In an essence, your website will now have two different passwords.

 Wordpress-Website-Security


One protects the admin section, and other protects the login page to your website. We also recommend the AskApache Password Protect plugin for securing the admin space. This plugin routinely generates a .htpasswd file, encrypts the password, and configures the right security-enhanced file permissions.

2. Rename Your Login URL

Renaming the login URL is pretty straightforward. By default, the WordPress login web page is accessed at /wp-login.php (or you can just type in /wp-admin/ and it’ll redirect you there if not yet logged in). For example: https://www.yourwordpresswebsite.com/wp-login.php. When hackers know the direct URL of your login web page, they will do everything to brutally get inside your website. They attempt to log in with their Guess Work Database- a database filled with thousands of different username and password combinations. The quick and simple solution is to install, activate, and configure the iThemes Security plugin for WordPress.

3. Use a 2-Factor Authentication

Wordpress-Website-Security
Two-factor authentication is one of the easiest ways to protect your WordPress website against a stolen password and brute force attack. In WordPress, this can be through SMS verification (by downloading the Two Factor Authentication plugin) or the Google Authentication app (we recommend it for backup). This does add an extra step to the login process, but it makes your account much more secure and is completely worth it

SMS Verification Setup

To add on SMS verification, you will first need to install the Two Factor and Two Factor SMS plugins. You will also need a Twilio account (there is a limited plan that will work for this.) The first plugin, Two Factor, provides multiple ways to set up 2-step verification in WordPress. The second plugin, which is called Two Factor SMS is an addon for the first plugin. It adds support for 2-Step SMS verification. For this to work, you will need both plugins installed and activated. After activation, go to “Users”, which can be found on the left side of your WordPress admin, then select “Your Profile”. On this page, you need to scroll down to “Two Factor Options” section.

Check the box next to the “SMS (Twilio)” option and then click the radio button to make it your primary verification method. After those steps are completed, scroll to the Twilio section. This is where you will need to go into your Twilio account and get the needed information: Twilio Account SID, Auth token, and sender phone number. Then put in the phone number you want your future codes to get sent to in the “Receiver Phone Number” box. Now you can log out and see this work in action.

Google Authentication Setup

To add on Google authentication verification, you will first need to download the Google Authenticator app on your mobile device.


Note: We use this method for backup just in case the SMS verification is not working. Ex: You login and a SMS code is sent to your phone. If you did not receive it, click “Use Backup Method” on the Verification Code page.

back-up google


After you have the app, go to “Users”, which can be found on the left side of your WordPress admin, then select “Your Profile”. On this page, you need to scroll down to “Two Factor Options” section. Under “Enabled”, check off the box next to “Time Based One-Time Password (Google Authenticator)” and then click on “View options’ link to begin the Google Authenticator app setup. First, you’ll need to scan the QR code with the app.

Click the “+” button in the bottom right corner of the app. Go ahead and scan the QR code shown on the plugin’s settings page using your phone’s camera. Your website will now be added to the app. The app will also give you a six digit code that you need to enter the code in the plugin’s settings page. Once you’ve done that, your Google Authentication is set-up! 

4. Deny Directory Access with .htaccess

Wordpress-Website-Security
When you create a brand new directory for your website and don’t put an index.html file in it, it’s possible you’ll be shocked to see that your website’s visitors can view your website’s full directory. For instance, when you create a directory referred to as “information”, you’ll be able to see all the pieces in that directory just by typing https://www.instance.com/information/ in your browser. No password is required.

That’s why you need to deny access by creating a .htaccess file. Your .htaccess file is a server configuration file that directs how your server should handle certain things on your website (i.e redirecting users, password protect admin area, etc.) You may not have this file yet if you have not set up “pretty permalinks”. You can do this by going to “Settings”, then to “Permalinks”. All you have to do here is select “Save Changes” on the Permalinks page and your WordPress website will create a .htaccess file.

5. Have a Website Backup Schedule

Regardless how safe you think your website is, there is always still a chance it can get hacked and broken. That is why backing up your website daily is important. Having a backup ensures you’re able to restore your website without having to start from scratch. Pick a day or two each week to do your backup. Mark your calendar to remind you. You don’t want to be sorry.

6. Monitor Your Information

For additional safety, be sure to monitor the modifications to your WordPress website’s information. You can do this by using security plugins, like iThemes Security.

7. Hide Your WordPress Model 

Your current WordPress model version can be found very easily. And that’s a problem. If the hackers know which model of WordPress your website runs on, it’s simpler for them to tailor-build the proper brute attact. You can hide your model version with most safety plugins, like the WP Hide & Security Enhancer plugin.

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Websites

A lot of small business owners face a similar problem while managing content on their WordPress website. Finding the perfect image- that’s both royalty-free and free. It’s a vital part of the content creation process and no one wants to be accused of stealing an image. Not knowing where to look can make it an even bigger challenger. Now you can stop stressing! There are many websites where you can get high quality free images for your WordPress website.

8 Great Places To Find Free Images for Your Website


The websites we recommend are known for being user friendly and having a large selection of images. Below are nine websites where you can find free royalty free images.

  1. Pexels

  2. Flickr: Creative Commons

  3. Unsplash

  4. Life of Pix

  5. Freeimages.com

  6. StockSnap.io

  7. StockPhotosforFree.com

  8. Free Photo Finder Tool

Pexels

Pexels has over 30,000 photos, which are free for personal and commercial purpose. You can copy and modify their photos without asking for permission (which means no attribution). Another great thing about Pexels is that they are always adding new images. 

pexels


Flickr: Creative Commons

Flickr’s approach to copyright laws is a bit different compared to other image websites. Essentially, a CC license allows the creator of a picture to choose how their work can be used. The end result is a greater range of flexibility for the image’s creator and the small business owner looking for free images. All you have to do is visit Flickr’s Creative Commons section and you’ll see a wide range of image usage categories. These categories are marked by a specific symbol and the types of usage licenses include:

  1. Royalty free images

  2. Photo credit is required

  3. Non-commercial use only

  4. No derivative works allowed


flickr-creative-commons


Unsplash

Unsplash has been one of the fastest growing high-resolution image sites on the World Wide Web. This image website has 200,000+ images that are both royalty-free and attribution-free, and can be used for commercial use. You can visit Unsplash and can explore either by category and keyword. Unsplash has many categories to choose from, including business, coffee, social media, and computer, all which are great for small business owner’s to use.

unsplash


Life of Pix

Just like Flickr, Life of Pix takes a different approach. They have a network of photographers that upload high quality free images weekly. There are also no copyright restrictions and these images can be used for both personal and commercial use. You definitely should check this one out! It’s one of our favorites.

life-of-pix


Freeimages.com

Categorization makes finding images even easier and that’s why freeimages.com is another great website to get royalty-free images. Its high-quality images are separated by several niche-specific search categories. You may even find images that are buried on other image sites.

Freeimages.com


StockSnap.io

The great thing about StockSnap.io is that it adds hundreds of new high-resolution images each week. Since all their images fall under the Creative Commons CC0 license, you can copy, modify, and distribute any photo on the site without asking permission.

stocksnap.io


StockPhotosforFree.com

StockPhotosforFree.com, provided by Graphicstock, has just what its name says- stock photos for free. You do have to sign up, but it’s a free membership with unlimited downloads. It has thousands of images to choose from, including many still shots culled from HD quality videos.

stockphotosforfree


Free Photo Finder Tool

This last one is actually a really cool tool called Free Photo Finder and it can be found on Expert World Travel’s website. First, you type in the search term for the photo you want and then pick the websites you want according to the license types (CC0 – public domain, Commercial use allowed, etc.) Click “Find Photos” and it will display all the free photos you can use. This cool is quite handy and is one you want to bookmark!

free-photo-finder-tool

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