Offer A “No-Brainer”
The best way to get a foot into the door with clients is to offer a service that called a “no-brainer”.
What do I mean by that? Offer something that you can easily implement and that everybody needs.
Here are some examples of what I mean. Almost all businesses have a website, right? That’s why if you offer a website build or makeover it’s an easy sell because most prospects will want that. You can easily charge $500-$1,000 for this service without breaking a sweat.
What’s even better is that you don’t even need a lot of technical knowledge to do this for clients. You can use a website builder platform like Insutanto that has a library of pre-built website templates so you can build something you know your clients will love. All it takes is just a few clicks. Once you’ve finished the website, you can charge an additional monthly maintenance fee or charge to keep the website up-to-date.
You can also do social media posting. Again, most businesses have social media accounts but might not have the time to manage them or post regularly. You can offer to help by posting on their social media pages a few times a week.
If you charge $15-$20 per hour for these services and do 10 hours a week, you can make $150-$200 a week, or $600-$800 a month per client. That’s a nice, easy way to get income to build your online business when you’re first starting. As time goes on, can build on these services as you’ll learn later in this guide.
Now you’ve got your foot in the door and some clients who are paying you. You’ve shown them value and they like the work that you’re doing for them. Now it’s time to take it up a notch.
Getting Your First Leads
Having a website or social media posting won’t magically bring new customers right away.
That is just the first step to selling online. That’s why you’ve got to show your clients how to use their websites and social media to get more leads. This is where you build something called a marketing funnel.
A marketing funnel is a method used to turn strangers into leads, leads into customers and customers into return customers. There are a lot of different funnels out there, but these are the three main categories:
Acquisition funnel: Designed to attract new leads into a business
Activation funnel: Encourages leads to make a small purchase and become paying customers
Monetization funnel: Increases the average value of a customer by encouraging them to spend more.
You can build funnels to turn your website and social media visitors into customers. What’s even better is if you use Insutanto, you’ll get access to a library of funnel templates which you can edit and add to your websites in just a few clicks. It’s that simple!
InsutantoSOCIAL easily schedules and posts on as many social networks as you wish. Our scheduler brings together advanced social media publishing tools and intuitive workflows so you can efficiently plan, schedule and post messages across networks from a single platform.
The best way to learn digital marketing by testing and implementing ideas to see what works. You’ve reached a point where your customer trusts you because of how much value you’ve provided, so they will be more open to you testing ideas with them. Best of all, you’ll be getting paid from doing it. Social media marketing helps you build trust with customer step-by-step while you grow and expand your online business.
Make The Move To Paid Ads
The final step in KISSystem is to promote your business through paid advertising.
With all of the previous steps you went through above, the only thing left is to use paid ads to send more traffic to your sites and help them grow
Paid advertising is used to reach paying customers, email list subscribers or even total strangers.
Here is a list of the platforms you can use to create paid ads for your clients: Google, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Twitter
At this point, you should understand the types of customers your business is looking for and which of these platforms you need to advertise on to find them. Just create ad campaigns using the data you already have, test them and gradually improve them over time.
This is the final step in KISS that you need to implement to get the most out of your online business. If you follow all 5 of these steps in KISS, you’ll be able to build and grow any online business that you want.
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